P
Digital Arts Festival
FIRA MONTJUÏC BARCELONA / 8-9 NOV 2024
00:00:00

Lola Zoido presents THE BLOOMING

AR VIDEO INSTALLATION

Lola Zoido is an artist who explores the way we construct our reality through digital processes. Her production combines an analytical and poetic look at the relationships that emerge at the intersection between the digital and the physical, focusing on both the virtual outcome and the material of image production.

Her work “The Blooming” explores a new contemporary materiality. What was once defunct, is now infinite and will live forever through a screen. This piece blooms through coloured pixels as if it were a rebirth or metamorphosis from the physical to the digital. The blooming invites the viewer to stop and experience the connection with nature in a different way.