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Digital Arts Festival
FIRA MONTJUÏC BARCELONA / 8-9 NOV 2024
00:00:00

MIRA 2015: Dates, Venues and First Shot of the Graphic Campaign

14.05.2015

Today we are pleased to announce the dates and venues of the 5th edition and to reveal the first shot of the new graph for the festival in 2015.

The festival will be held over two weekends: on one hand, on Friday 30 and Saturday 31, October, there will take place the Open Acts, two days of free activities at Arts Santa Mònica including debates, keynotes, masterclasses, AV shows and visual and sound installations that revolve around disclosure and education in the field of artistic vision, where the aim is to spread the new trends in visual arts and technology in a simple way and with free access. And the following weekend, on Friday 6th and Saturday 7th, November, we will be at Fabra i Coats -Fàbrica de Creació- the part devoted to the exhibition with concerts, AV shows and audiovisual installations. Later on, once the journey at Fabra i Coats would finis, Razzmatazz will take over programming DJ sets, Lives and concerts.

In addition, throughout the week and as a complement to the dates and places mentioned, MIRA will organize workshops around live visual arts.

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MIRA 2015 humanoid erotic form

For the third consecutive year, Barcelona based audiovisual studio Device will be in charge of this very significant part of the festival, and this year they have created a graphic campaign inspired by humanoid erotics located in an artificial digital context.

For this new edition, Device has proposed itself to personify the festival in a humanoid form. Characters with face and eyes that go to the public through sensuality” in the words of the Poblenou study members. The new image of MIRA aims to explore eroticism placing it in a context where artificial possibilities and imagination are extended thanks to the technological factor. The graphic campaign will be the junction between the instincts of the human being and the present technique linked to the digital world. An avant-garde aesthetic linked to the Internet era.

MIRA 2015 imagery will take the form of teasers. The first one will be published to coincide with the festival’s first announcement of artists.

Barcelona based studio Blacktie will be in charge of MIRA 2015 website, that adapts to the new aesthetic and graphic image of the festival.